millu

Overview

MILLU is a play therapy company that brings children and safe adults together to exchange worlds. During my time with MILLU I helped reshape how they think about the user experience and led the redesign of their website.
The company had previously used Shopify for both their backend shop experience as well as Shopify’s web builder for the frontend. I proposed and led the redesign transition to Webflow. In addition to the website rehaul, I also led design thinking exercises and brainstorm activities for future products.
Role
Lead UX/UI Designer
Platform
Web
Timeline
2024

Highlights

product feature on homepage
Fig.01
Main product feature
different company features on website
Fig.02
Home page value propositions
value propositions for millu's educational page
Fig.03
Education page values
shop featuring a variety of millu items
Fig.04
Shop page

Context

Extending customer outreach
Ending 2023, MILLU had began expanding to a B2B market, specifically school districts and afterschool programs. this meant there was a shift in marketing and outreach. Redesigning the website meant that both families and program coordinators needed to be equally informed without being overwhelmed with details that may not be applicable to them.
My time with MILLU covered much more than web and user interface design. i helped lead our team through design thinking, giving the users a voice in everything we do.

More Work

Tokens | Lead Product Designer | 2023
Building awareness around gaming and personal finances.
read case study
Dragonfly | Lead Product Designer | 2023
Shaping a path forward for job seekers.
read case study